Get to Know Canoe Point Design Co.
I help you uncover the heart of your business. And then, I create and curate a brand identity to showcase it.
I know how challenging it is to feel like you’re standing at the edge of a major gap between where you are now and where you want to be.
Maybe you’re wanting to work with more of your dream clients. Maybe you’re looking to raise your prices.
Or maybe you’re ready to finally feel confident in your brand.
That’s where strategic brand design has the power to shine.
But I also know trying to DIY your brand or website on “easy-to-use” platforms is enough to have you pouring another glass bottle of wine.
So, why don’t you pass that bottle over to me? I’ll save it for a toast later – once we finish your new brand identity!
Serial-entrepreneur-turned-brand-strategist-and-designer.
Meet Colleen.
Long story short? This isn’t my first business.
I first put on my “entrepreneur” hat back in 2015. Back then, I was designing logos as a side hustle. In 2018, I focused my energy on starting a new business – wedding stationery. And along the way, I co-founded a skincare brand.
Fast forward to 2020, I realized my true zone of genius. It wasn’t just designing logos. It wasn’t designing stationery. It wasn’t even serving up rejuvenating skincare products.
It was in the problem-solving of growing a business. It was in the strategy behind elevating it to attract (and book!) the dreamiest clients.
And it just so happens that brand and website design rooted in strategy is exactly how I help businesses do that.
Serial-entrepreneur-turned-brand-strategist-and-designer.
When I’m not crafting your brand from the
comfort of my hot shower…
you’ll find me reading the latest Kate Morton book on the couch while my daughter watches her 317th rerun of Peppa Pig. And yes, I’m counting down the clock until I can swap my Yeti cup of coffee (still piping hot, thanks) for pinot grigio.
Behind the Designer
Pop Quiz! (Like we used to with Seventeen Magazine and pink fuzzy pens.)
schitt's creek
Most likely binging
Good takeout, a glass of pinot grigio, and reruns of Summer House.
The Perfect Saturday Night In Looks Like:
Top Place on My Bucket List
antarctica
One Day, I’m Looking Forward To:
Owning and designing an Airbnb in Muskoka
My Favourite Type of Food:
Literally Any Kind of Pasta
Who Would I Love to Spend an Afternoon With?
Ruth Bader Ginsburg, Frida Kahlo, and Joanna Gaines
You Can Find Me Wearing:
A Quarter Zip, Sans Pants
I’m Absolutely Obsessed With:
Traveling (I literally don’t care where - I’ll meet you there), being a kickass mom, abba, homesense and starbucks
Secret Super Power:
I can identify any dog breed!
I’m not your average brand designer.
Let my values speak for me:
01.
02.
03.
Your business isn’t mine. So why should your branding have to match my “signature” style? I tailor my designs to your brand, so you attract your dream clients.
Trendy designs that fall “out of style” in 6 months? Not here. Your new brand design is rooted in sustainable strategy, so it’ll last you for years to come.
I believe you have what it takes to reach your business goals. Otherwise? You wouldn’t be here scrolling this page. You’re just missing one piece of the puzzle – a solid, strategic brand identity.
Yep, I’m a brand designer, strategist and website designer…
